Bridging the gap

For some time, I have considered starting a blog to help our non-technical customers bridge the gap between the vision they have for their site and the Web technology through which that vision is realized. SystemTrends serves many organizations that have a clear message, but are fairly new to the medium, or they haven’t had anyone help them navigate the waters.

Further complicating matters is the fact that there are so many confusing aspects to creating and maintaining a successful Web presence and questions abound. How much does a Web site cost? What’s involved in building a site? What is SEO and SEM? How do I choose a vendor? How do I market my site? When should I use any of the availble free sites and when should I invest in a more robust one?

The purpose of this blog is to help you navigate these waters. It will draw from my own experience and knowledge as well as established best practices for this industry. While some technical explanation is inevitable, it is not a technical blog.

Instead, I hope to provide useful information from selecting a vendor to managing organizational expectations. I will explain why you should implement a project management process and how you can make any technical project more successful by using even a few simple project management guidelines. I will also share case studies that highlight certain critical aspects of Web creation and occasionally I’ll throw in a few technical tips to help you manage your site.

If you have a particular topic that you’d like to see explored, let me know. Otherwise, subscribe to the feed and stay tuned!