SEO Demystified: On-going Evaluation

This last step seems so obvious, I hesitated to even include it. But I’m surprised how many people view SEO with the same attitude they do about building a house. There really is no end. Just as with your site, there should always be on-going evaluation to see how well you are doing with your [...]

SEO Demystified: Getting Indexed

In today’s world of sophisticated search engines, you’d have to try real hard not to get a site indexed. The easiest way is to simply do a good job with SEO. If your site is easy for spiders to crawl and has decent link popularity (sites linking to your site), then spiders will index your [...]

SEO Demystified: Link Building

One of the most important factors in determining your ranking in search engines is the number and quality of in-bound links to your site. Link building can include directory submissions, advertising, even link exchanges. But the most effective long-term strategy is to simply create great content.
Search engines will spider or crawl your site more frequently [...]

SEO Demystified: Optimizing Your Pages

Page optimization is probably the easiest step in the SEO process. I don’t mean to minimize its importance. The truth is that you’ll need to have or hire the skills to address several key elements. But so much is written about this aspect of SEO that many people see it as the starting point. If [...]

SEO Demystified: Site Design & Structure

This is the third installment in the SEO Demystified series. Since each post builds on the previous one, I decided to link them in the right-hand column. If you missed the first two, I recommend starting from the introduction.
It’s also worth repeating that these articles are written to educate you in the craft of Search [...]

SEO Demystified: Keyword Strategy

In my last post, Intro to SEO Demystified, I defined SEO and introduced the steps or phases of a typical SEO campaign. Today, I want to delve into the first one — keyword strategy. As I stated at the outset, this isn’t intended to be an in-depth look, but more of a primer to help [...]

Intro to SEO Demystified

If you’ve been in business for any length of time, you’ve undoubtedly run across at least one resident computer guru in your company. Not just any nerd. I mean the archetypal geek with less than enviable social skills who sits alone in the server room, controlling the fate of all network users in his realm. [...]